Andi Jarvis: Marketing & Black Lives Matter

 
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Andi Jarvis is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Bangor and Liverpool. 

Originally from Bradford, Andi has worked with local and global brands to take the "guesswork" out of marketing and implement cost-effective campaigns that work.

He's also a guest lecturer at Liverpool John Moores University and is a regular speaking at conferences on all things marketing.

In today's episode we chat about:

  • Why soda bread isn't all it's cracked up to be (shock)

  • What it was like moving to Northern Ireland as a young, short-haired athletic-looking black man with an English accent in the 90s (!)

  • How marketing principles can help us think about and address issues like sectarianism and racism

  • And the greatest challenges/successes he's experienced along the way


I found this unedited, deep-dive conversation with Andi to be incredibly insightful and I know for a fact you will too.

Enjoy!

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  • One thing most people don't know about you: Hanging washing out is my thing. Nothing gets me more pumped than a good drying day

  • Favourite Book: Tough one. Either The Curious Incident of the Dog in the Night-Time or Creativity, Inc. Very, very different books, both are superb.

  • Favourite Quote: “We suffer more in imagination than in reality” - Seneca

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Say hello at:

Email: matthew@bestofbelfast.org
WhatsApp: +447873636003
Website: https://bestofbelfast.org

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How To Listen

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Thanks for listening, wanna hear more local stories?

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Thanks again to Andi Jarvis for taking the time to share his story with us.

See you next time.

— Matt

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Matthew Thompson