Francesca Morelli: Ice Cream, Influencers & Forging Your Own Path

 

Meet Francesca Morelli…

Francesca Morelli is the Enterprise Development Officer at QUBSU and Co-Founder of VAVA Influence: Northern Ireland’s first dedicated Influencer Marketing Agency.

After growing up as part of the Morelli Ice Cream family, Fran began forging her own path in the world of tech start-ups by spending a year working in Paris before moving back home to start her own business.

She’s also the current SU Enterprise Support Officer at Queen’s University Belfast where she spends her time empowering students to launch and scale their own businesses.

In today’s conversation we talk about:

  • The incredible history of the Morelli family

  • How living abroad isn’t always as glamorous as it looks

  • Why influencer marketing is the future

  • And the challenges/successes Fran’s faced on the journey so far.

Check it out!

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Treasure Trove For Francesca Morelli

What's One Thing Most People Don't Know About You?
I rowed for Ireland when I was a teenager

What's Your Favourite Book?
The Handmaid's Tale

What's Your Favourite Quote?
"Be a radiator, not a drain" / "You never know you're in the good old days until you've actually left them."

Last but not least, is there anything you'd like us to promote?

QUEEN'SxBESTOFBELFAST

This episode is part of our ongoing series with Queens University Belfast, where we have the chance to sit down with an interesting student, professor or graduate once a month to hear and share their story.

To find out more and listen to the other episodes in this series, please visit bestofbelfast.org/queens

Thanks so much for being here, and I really hope you enjoy this week’s conversation.


How To Listen

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Thanks again to Francesca Morelli for taking the time to share her story with us.

See you next time.

— Matt

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Matthew ThompsonQUB